Video Specs for Facebook and Instagram Videos

For Facebook this is the official link
For Instagram this is the official link

For Instagram Video

Design Recommendations

• Aspect Ratio: 1:1
• Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
• Format: .mp4 container ideally with leading mov atom, no edit lists
• Audio: Stereo AAC audio compression, 128kbps + preferred
• Caption: Text only, 125 characters recommended

Technical Requirements

• Caption length text: 2,200 characters Max
• Video aspect ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
• Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
• Minimum length: No minimum
• Maximum length: 60 seconds
• File type: Full list of supported file formats
• Supported video codecs: H.264, VP8
• Supported audio codecs: AAC, Vorbis
• Maximum size: 4GB
• Frame rate: 30fps max
• Bitrate: No limit to bitrate file if you're using two pass encoding, as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
• Thumbnail image ratio: Should match the aspect ratio of your video. Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.

For Facebook Video

Video Design Guidelines

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended video and thumbnail image guidelines ensures your ad always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.

• Text: 90 characters
• Headline: 25 Characters
• News Feed description: 30 characters
• Aspect Ratios Supported: 16:9 (full landscape) to 9:16 (full portrait)
• Mobile in feed: Videos will be rendered as is up to 2:3, with masking to 2:3 for aspect ratios between 2:3 to 9:16
• Desktop in feed and desktop player: For desktop in feed, vertical video will continue to be letter-boxed to 1:1. For desktop player, vertical video will be 9:16 with no black bar letter-boxing
• Recommended Aspect Ratio for Vertical Video: 9:16 (full portrait), ensuring core content falls in the 2:3 mask for mobile News Feed
• Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
• Format: .mp4 container ideally with leading moov atom, no edit lists
• Audio: Stereo AAC audio compression, 128kbps + preferred

Technical Requirements

• Caption length text: Text only, max 2,200 characters
• Recommended Aspect Ratio: 1.77:1 / 16:9 / HDTV, 2:39:1 or 2:40:1 / Widescreen / 9:16, 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.85:1 / Film, no pillar boxing or letter boxing
• Length: 120 minutes max
• Minimum resolution: minimum width 600 pixels, length dependent on video aspect ratio
• File Size: Up to 4GB max
• Frames: 30fps max
• Format: Full list of supported file formats here
• Bitrate: No limit to bitrate file if you're using two pass encoding, as long as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.