I'm starting to look for an effective structure for a Website. I'm sure there is out there a lot of information so I will try to resumen here what I found.
Plan a Website Structure
- Improves Your Websites User Experience
- Having a Good Site Structure Enhances Your SEO
- Planning Your Website Structure Will Help You Set Goals and Expected Results
The 2 biggest reasons why people bounce away from your home page are because your reader doesn’t immediately understand your value proposition and they simply don’t trust your business enough.
- Ensure Your Headline In Your Hero Section Is Clear & To The Point
- Include Customer Testimonials
But not just any testimonial that sounds positive, but one that follows the structure below:
- The challenges facing your customer before discovering your solution
- The tangible and specific benefits that have enjoyed as a result of using it
Your About Us Page
Tell Your Story To Humanise Your Company
Feature Yourself & Your Team
- Introduce your company to your audience and begin to further the credibility of your business
- Build a deeper emotional connection with your visitors through your brand story
- Showcase the people and team that makes your business possible
Your Products Page
Your product descriptions have to be compelling enough for your reader to take action.
Take Trello’s product description for example. They lead with a benefit that they know their customer seeks: getting more work done together, before justifying with the features that make the benefit possible: boards, lists, and cards.
Header
VIDEO PRODUCTION THAT CREATE RESULTS FOR YOUR BUSINESS!
tagline:
ButtonS: CONTACT US / SERVICES
OBJECTIVES
What are the results you want?. What are your objectives?
Determinate your objective is the guideline for every step of the video production proces. Everything will be in focus and everyone will aim to the same objective helping you track results.
AUDIENCE
If we know to who we are talking, we know how we will talk.
By knowing to who the video is targeted, will help in every single element that conveys a message within. Music, Voice over, the mood, the look and feel. Everything comunicate something to someone.
VIDEO PRODUCTION
We know what we want to achieve, we know to who we are talking. Now we need to produce the message aligned to those objectives to drive results.
RESULTS
After all the stages of video production. it's time to broadcast to the world. Diffusion.
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