There are 3 big steps for doing Branded Content
1. STRATEGY
- Analysis of the Brand
- Consultation
- Strategic Analysis (SWOT).
SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.
2. CONTENT CREATION
- Video Production
- Photography
- Graphic Design
3. SOCIAL MEDIA
- Facebook Ads
- Post Planing
- Paid Ads Management
Ads on most social networks are sold in an auction format. You bid for a target result (a click or a maximum budget per day).
There are many factors that influence how much you will pay for social media ads.
- The objective of the campaign
- The quality of the ad
- Your target audience
- The country
- The time in the year or the day
Depending on your campaign goal you can pay:
- Cost per clic (CPC)
- Cost per Impresions (CPM)
- Cost per conversion
- Cost per video view
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