So it depends of each of them.
Where I found is very useful to say that we add value, because is perceptual. Like almost everything we use in our daily life.
It's us who put the value on the things. And we pay the price accordingly.
So at the end the price is not always proportionally related to the value you give or you get.
It's just a metric, is what translates in an understandable language for all the parties involved.
By doing a google search I found this. Maybe to edit, but in the meanwhile I let them here.
- Authenticity
- Adventure
- Balance
- Bravery
- Compassion
- Challenge
- Citizenship
- Community
- Creativity
- Curiosity
- Determination
- Fairness
- Freedom
- Friendships
- Fun
- Generosity
- Growth
- Honesty
- Influence
- Justice
- Kindness
- Knowledge
- Leadership
- Learning
- Love
- Loyalty
- Openness
- Optimism
- Recognition
- Respect
- Responsibility
- Security
- Self-Respect
- Social Connection
- Spirituality
- Stability
- Status
- Wealth
- Wisdom
This is coming from here...
Abundance Accountability Achievement Action
Adventure Ambition Awareness Balance
Beauty Being the Best Calmness Cheerfulness
Clarity Comfort Compassion Competition
Connection Contribution Control Courage
Creativity Curiosity Determination Discipline
Effectiveness Empathy Energy Enthusiasm
Excellence Fairness Faith Fame
Family Flexibility Freedom Friendship
Fulfillment Fun Harmony Happiness
Health Honesty Honor Humility
Independence Integrity Intelligence Intimacy
Inspiration Kindness Knowledge Liveliness
Love Money Nature Passion
Peace Perfection Persistance Philanthropy
Power Respect Security Simplicity
Significance Spirituality Spontaneity Strength
Stability Success Status Teamwork
Tolerance Tradition Truth Vitality
Wealth Wisdom
- Abundance
- Acceptance
- Accessibility
- Accomplishment
- Accountability
- Accuracy
- Achievement
- Acknowledgement
- Activeness
- Adaptability
- Adoration
- Adroitness
- Advancement
- Adventure
- Affection
- Affluence
- Aggressiveness
- Agility
- Alertness
- Altruism
- Amazement
- Ambition
- Amusement
- Anticipation
- Appreciation
- Approach-ability
- Approval
- Art
- Articulacy
- Artistry
- Assertiveness
- Assurance
- Attentiveness
- Attractiveness
- Audacity
- Availability
- Awareness
- Awe
- Balance
- Beauty
- Being the best
- Belonging
- Benevolence
- Bliss
- Boldness
- Bravery
- Brilliance
- Buoyancy
- Calmness
- Camaraderie
- Candor
- Capability
- Care
- Carefulness
- Celebrity
- Certainty
- Challenge
- Change
- Charity
- Charm
- Chastity
- Cheerfulness
- Clarity
- Cleanliness
- Clear-mindedness
- Cleverness
- Closeness
- Comfort
- Commitment
- Community
- Compassion
- Competence
- Competition
- Completion
- Composure
- Concentration
- Confidence
- Conformity
- Congruence
- Connection
- Consciousness
- Conservation
- Consistency
- Contentment
- Continuity
- Contribution
- Control
- Conviction
- Conviviality
- Coolness
- Cooperation
- Cordiality
- Correctness
- Country
- Courage
- Courtesy
- Craftiness
- Creativity
- Credibility
- Cunning
- Curiosity
- Daring
- Decisiveness
- Decorum
- Deference
- Delight
- Dependability
- Depth
- Desire
- Determination
- Devotion
- Devoutness
- Dexterity
- Dignity
- Diligence
- Direction
- Directness
- Discipline
- Discovery
- Discretion
- Diversity
- Dominance
- Dreaming
- Drive
- Duty
- Dynamism
- Eagerness
- Ease
- Economy
- Ecstasy
- Education
- Effectiveness
- Efficiency
- Elation
- Elegance
- Empathy
- Encouragement
- Endurance
- Energy
- Enjoyment
- Entertainment
- Enthusiasm
- Environmentalism
- Ethics
- Euphoria
- Excellence
- Excitement
- Exhilaration
- Expectancy
- Expediency
- Experience
- Expertise
- Exploration
- Expressiveness
- Extravagance
- Extroversion
- Exuberance
- Fairness
- Faith
- Fame
- Family
- Fascination
- Fashion
- Fearlessness
- Ferocity
- Fidelity
- Fierceness
- Financial independence
- Firmness
- Fitness
- Flexibility
- Flow
- Fluency
- Focus
- Fortitude
- Frankness
- Freedom
- Friendliness
- Friendship
- Frugality
- Fun
- Gallantry
- Generosity
- Gentility
- Giving
- Grace
- Gratitude
- Gregariousness
- Growth
- Guidance
- Happiness
- Harmony
- Health
- Heart
- Helpfulness
- Heroism
- Holiness
- Honesty
- Honor
- Hopefulness
- Hospitality
- Humility
- Humor
- Hygiene
- Imagination
- Impact
- Impartiality
- Independence
- Individuality
- Industry
- Influence
- Ingenuity
- Inquisitiveness
- Insightfulness
- Inspiration
- Integrity
- Intellect
- Intelligence
- Intensity
- Intimacy
- Intrepid
- Introspection
- Introversion
- Intuition
- Intuitiveness
- Inventiveness
- Investing
- Involvement
- Joy
- Judiciousness
- Justice
- Keenness
- Kindness
- Knowledge
- Leadership
- Learning
- Liberation
- Liberty
- Lightness
- Liveliness
- Logic
- Longevity
- Love
- Loyalty
- Majesty
- Making a difference
- Marriage
- Mastery
- Maturity
- Meaning
- Meekness
- Mellowness
- Meticulousness
- Mindfulness
- Modesty
- Motivation
- Mysteriousness
- Nature
- Neatness
- Nerve
- Nonconformity
- Obedience
- Open-mindedness
- Openness
- Optimism
- Order
- Organization
- Originality
- Outdoors
- Outlandishness
- Outrageous
- Partnership
- Patience
- Passion
- Peace
- Perceptiveness
- Perfection
- Perkiness
- Perseverance
- Persistence
- Persuasiveness
- Philanthropy
- Piety
- Playfulness
- Pleasantness
- Pleasure
- Poise
- Polish
- Popularity
- Potency
- Power
- Practicality
- Pragmatism
- Precision
- Preparedness
- Presence
- Pride
- Privacy
- Pro-activity
- Professionalism
- Prosperity
- Prudence
- Punctuality
- Purity
- Rationality
- Realism
- Reason
- Reasonableness
- Recognition
- Recreation
- Refinement
- Reflection
- Relaxation
- Reliability
- Relief
- Religiousness
- Reputation
- Resilience
- Resolution
- Resolve
- Resourcefulness
- Respect
- Responsibility
- Rest
- Restraint
- Reverence
- Richness
- Rigor
- Sacredness
- Sacrifice
- Sagacity
- Saintliness
- Sanguinity
- Satisfaction
- Science
- Security
- Self-control
- Selflessness
- Self-reliance
- Self-respect
- Sensitivity
- Sensuality
- Serenity
- Service
- Sexiness
- Sexuality
- Sharing
- Shrewdness
- Significance
- Silence
- Silliness
- Simplicity
- Sincerity
- Skillfulness
- Solidarity
- Solitude
- Sophistication
- Soundness
- Speed
- Spirit
- Spirituality
- Spontaneity
- Spunk
- Stability
- Status
- Stealth
- Stillness
- Strength
- Structure
- Success
- Support
- Supremacy
- Surprise
- Sympathy
- Synergy
- Teaching
- Teamwork
- Temperance
- Thankfulness
- Thoroughness
- Thoughtfulness
- Thrift
- Tidiness
- Timeliness
- Traditionalism
- Tranquility
- Transcendence
- Trust
- Trustworthiness
- Truth
- Understanding
- Unflappability
- Uniqueness
- Unity
- Usefulness
- Utility
- Valor
- Variety
- Victory
- Vigor
- Virtue
- Vision
- Vitality
- Vivacity
- Volunteering
- Warmheartedness
- Warmth
- Watchfulness
- Wealth
- Willfulness
- Willingness
- Winning
- Wisdom
- Wittiness
- Wonder
- Worthiness
- Youthfulness
- Zeal
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