A lot of people hide behind the expression if I could just find something I love, then I could do great work.
And I think is way more powerful to be able to say 'I choose to love the thing I do'. And that idea that we can become passionate about our work as opposed to expecting our work to give us passion. Makes us way more flexible, gives us more leverage, allows us to move forward and it gets back to the narrative the self-talk we have about this work we get to do as opposed to having to treat it as something we have to do.
42:18 - Seth Godin, How to be a Linchpin on Impact Theory
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