"Business owners think that pure image quality is what sells. In the grand scheme of things, if the message is on par they don't need to worry about lighttight or framing or what camera you are using..."
-Bryant W.
If the message is off... everything falls apart.
We want to be able to tell our clients the hard truths, because is what's best for them.
There's so many marketing companies that exploit people because they don't know what makes marketing works. Clients say "I heard I needed a video". And there's somebody just charges for a video but... they even didn't diagnose the problems.
Many times they don't even need video, what they need to do is to improve what they have... before they put it out... Otherwise it will only magnify a bad thing.
If they have a great product, a great service, and great testimonials... lets amplify that.
If I can't help you achieve what you want in your life, there is no way I am or anyone on my team would ever make you an offer. But what would we do is to help you figured out how to get what you want.
A lot of businesses rely on referrals because their offers are complex, and they don't know how to comunicate them effectively in a way that is digestible to someone who is not in that market.
There is a visual storyteller skillset that can be implemented to help this business person who's getting a lot of passion by doing what they do, who have a transformational offer but doesn't know how to communicate it.
