http://www.forbes.com/fdc/welcome_mjx.shtml
Creating a viral video, however, is far from easy.
Be Short and Sweet
Be Upbeat
Be Timely
Be Involved
Be Informative
Be Inspiring
http://www.fastcompany.com/3032401/a-scientific-approach-to-creating-insanely-viral-videos
In an interview with MTV, Psy, the artist behind the most viral video on YouTube,"Gangnam Style", admitted he never expected so many views.
SOCIAL CURRENCY
In another post he says... post says:
I get asked this question all the time: "How do we make our video/post/content go viral?"
The honest answer is that you can't.
If you hit one or more of those emotions, that's when the spread starts. The key to long-lasting viral is to reach the Third Circle.In the middle is you or your brand. When you push out content, it always hits a good percentage of your First Circle. That's your brand fans on Facebook, your followers on Twitter, the creepy people still on MySpace. It can also be personal friends and family. A percentage of those in the First Circle will always share your stuff for a multitude of reasons. They know you, so there is more reason to find an inside joke funny, they think you're attractive (that's a hot logo you got there!) so they always "Like" whatever you share. That means your content can always easily reach the Second Circle. It's getting the content to spread past that circle that is the difference between viral and spiral.
That Second Circle have little to no brand attachment or relationship to you. They will spread the content based on its own content merits. Once they start sharing it with no brand umbilical cord attached, you know you've got a good one on your hands.
4 Rules for a Video to Go Viral
1. It MUST Evoke Emotion
2. It Should Portray Your Brand’s Image, Without Being Overly Promotional
3. You Must Have A Marketing Plan
"...The reason for an initial marketing plan is simple: there has to be someone to share the video in the first place. "
4. Other Branding/Marketing Efforts Must Be In Place
http://www.wikihow.com/Make-a-Viral-Video
Method 1 of 4: Easy Ideas
1
Film a prank or practical joke.
2
Record a monologue.
3
Make a lip-sync video.
4
Capture an adorable family moment.
5
Participate in a popular video meme.
Method 2 of 4: Intermediate Ideas
1
Show off an amazing talent.
2
Make a "Let's Play.
3
Show the world an especially funny or cute animal.
4
Teach your audience how to do something amazing.
5
Dig up something tacky from the past.
And many others that I dont found less interesting... so I close the tab.
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